Ken Lloyd: 3 ways radio can thrive in the modern car

The question is: how do we protect that strength, and grow it, in the connected dashboards of today and tomorrow?

Here are three key areas where broadcasters can take action right now – and a glimpse of where we’re heading next.

1. Prioritize metadata – it’s your station’s shop window. In a screen-driven environment, metadata is more than decoration – it’s discoverability. Stations without logos, artwork, or program information are easy to scroll past. That’s a lost opportunity, especially when your competitors are just a swipe away.

Supplying high-quality, accurate, and up-to-date metadata ensures your station looks great in the car – and helps keep listeners engaged, and it’s something you already generate.

Tip: Check what your station looks like in the dashboard. If the visuals are missing or out of date, fix it fast. Radioplayer can help you maximize your existing metadata.

2. Embrace hybrid delivery – be everywhere your listener is.  Modern vehicles don’t rely on a single distribution method. They combine traditional broadcasting with IP delivery to ensure the listener always gets the best possible experience. But that only works if your station provides reliable, resilient streams alongside your broadcast signal.

Tip: Talk to your team about how your content is being delivered in connected cars. It’s not just about signal – it’s about staying present and available, no matter where or how people listen.

3. Own your identity – and guide listeners to your ecosystem. Discovery in the car is evolving. Voice, search, and content recommendations are becoming the norm. Make sure your station’s presence in the car connects directly to your wider digital offering. Don’t let platforms own the relationship – you should.

See it in action – at NAB Las Vegas. Radioplayer will be at NAB Show Las Vegas this April, showcasing a prototype of the connected car radio experience of tomorrow – built with a radio-first approach, we’ll show how broadcasters can thrive in the modern dashboard. Find us at Booth W2669 or make an appointment here.

We work in partnership with 15 major car brands and counting, helping them access the trusted dynamic metadata they need to deliver a world-class radio experience. That means your station can be more visible, more discoverable, and you more in control.

Let’s keep radio strong in the car. And let’s shape its future – together.