We’re live at Mobile World Congress in Barcelona, showcasing the future of radio across cars, mobile, and connected devices. So, who better to ask about radio’s future than Sonia Domarco, Radioplayer Spain’s Country Manager?
🎙 Why is Radioplayer at MWC?
💡 Connected devices in the car, in hand, and at home are shaping the future of media consumption. This is the place to showcase our incredible technology.
🎙 What’s the biggest opportunity for broadcasters today?
📲 Expanding radio beyond traditional platforms into cars, apps, voice assistants, and new connected experiences. But just as important: using data to better understand audience behavior, personalize experiences, and strengthen engagement.
🎙What’s Spain’s approach to digital radio?
🇪🇸 Spanish broadcasters are focused on ensuring that radio remains dominant across all platforms - whether in the car, at home, or on the go.
🎙 Q4: What’s the most exciting thing you’ve seen at MWC?
🔄 Seamless and synced experiences across devices. Users expect it - and we deliver.
🎙 Q5: One message for broadcasters?
🤝 Control your future. Don’t wait for non-radio companies to define radio’s place, let’s shape it together.
📍 Find us at Hall 7, Stand D10!
