During NAB Show New York, Radioplayer proudly announces a new partnership with US public broadcaster NPR to deliver enhanced metadata and distribution services across the dashboards of connected cars.
Through this partnership, NPR’s stations can deliver rich metadata - such as station logos, song information, and program details - directly to connected car dashboards across the US. By leveraging Radioplayer’s advanced Hybrid Radio technology, NPR will ensure that their stations can be seamlessly integrated into modern vehicles, providing drivers with a more dynamic and engaging listening experience.
“This partnership with NPR represents a major milestone for Radioplayer as we expand our reach in the US market,” said Yann Legarson, CEO of Radioplayer. “With our focus on enhancing the radio experience in connected cars, we’re excited to bring NPR’s world-class content to more drivers, ensuring that radio remains at the heart of the connected car revolution.”
NPR is equally enthusiastic about the collaboration, which will allow them to stay ahead in a rapidly evolving media landscape. “Our partnership with Radioplayer opens up new possibilities for NPR Member stations to deliver a richer, more interactive experience to listeners in cars,” said Badri Munipalla, Vice President of Distribution at NPR. “With Radioplayer’s technology, we can offer an enhanced in-car radio experience that meets the expectations of today’s drivers.”
Radioplayer brings extensive experience from Europe and Canada, where its partnerships with major broadcasters and automotive giants like Audi, Volkswagen, and BMW have already transformed the in-car radio experience. This collaboration with NPR leverages Radioplayer’s proven track record in delivering seamless hybrid radio technology to connected cars, further solidifying the company’s role as a key player in the future of in-car audio.
Ken Lloyd, US Partnerships Lead at Radioplayer, added: “We are grateful to NPR for trusting us to deliver this important step forward for radio in connected cars. Our Hybrid Radio platform is ready to provide high-quality metadata that enhances the in-car listening experience. The future of radio is Hybrid, and for broadcasters, radio always comes first - just as it does for us at Radioplayer.
In addition, NPR will benefit from the Radioplayer Data Platform, which provides valuable insights into listener behavior and engagement. This data will empower NPR to optimize content delivery, enhance user experience, and unlock new business opportunities in the connected car landscape.
This announcement comes as Radioplayer makes its presence known at the NAB Show New York 2024, where the company is highlighting its innovative Hybrid Radio technology and commitment to driving innovation for broadcasters and automakers alike.
Contact:
Danielle Wilson, NPR mediarelations@npr.org
Tommy Gaustad, Head of Communications, Radioplayer tommy@radioplayer.org
About NPR:
NPR's rigorous reporting and unsurpassed storytelling connects with millions of Americans every day - on the air, online, and in person. NPR strives to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 16 international bureaus, NPR and its Member organizations are never far from where a story is unfolding.
About Radioplayer:
Radioplayer is a technology provider owned by broadcasters and dedicated to securing the future of radio through innovation and collaboration. With a presence in 23 countries, including partnerships with major automotive brands like Audi, Volkswagen, and BMW, Radioplayer’s Hybrid Radio Integration ensures seamless in-car radio experiences. Our platform delivers official metadata to car dashboards, enhancing visibility and engagement for over 10,000 radio stations worldwide.
