March 11, 2024

Radioplayer Announces Google Integration. Set to revolutionise and empower radio.

Radioplayer, the leader in connected radio innovation, is excited to unveil a partnership aimed at enhancing audience experience and empowering the radio industry. This integration marks a significant milestone, securing distribution with Google, a key player closely tied to the connected user experience. Google's commitment to enhancing the listener experience underscores the significance of collaborating with a unified industry through Radioplayer.

Empowering Radio Broadcasters with Unprecedented Control 
This partnership marks a leap forward for broadcasters of every scale, granting them comprehensive command over distribution channels and pioneering business models via voice-enabled services. The announcement was made at Radiodays Europe, where Yann Legarson, CEO of Radioplayer, emphasized the collective strength and innovative spirit of the radio industry: "This partnership with Google represents a powerful testament to the unified voice of radio. Through Radioplayer, we are demonstrably driving positive change and delivering exceptional radio experiences to audiences everywhere, while empowering broadcasters with groundbreaking data insights, enabling them to fine-tune content strategies, drive innovation, and seize new opportunities like never before."

This partnership heralds a new era for radio, promising to redefine the user experience and make radio more accessible, engaging, and seamlessly integrated than ever before. Greg Marcheteau, Strategic Partnerships Development Manager at Google, echoed this sentiment, stating, "We are thrilled to join forces with Radioplayer to bring a whole new level of innovation to the radio landscape. With Radioplayer Google Integration, users can effortlessly tune in to their favorite stations and enjoy a personalized listening experience through their Google Assistant."

 

Greg Marcheteau (center) from Google, flanked by OJ Torvmark (Head of Products) and Yann Legarson (CEO)

 

 

Radioplayer is committed to ensuring that listeners receive the best possible radio experience through devices utilizing Google Assistant, such as smart speakers, mobile phones, and smart TVs. This collaboration represents a monumental shift for broadcasters of all sizes, providing them with full control over distribution and new business models through voice-enabled services, aligning with regulatory requirements.

For users, this collaboration signifies improved quality, more updated content, and, over time, a richer offering. By directly collaborating with Google through Radioplayer, broadcasters can deliver engaging experiences to their audience, fostering listener engagement and loyalty.

 

 

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