NIO partners with Radioplayer to deliver exceptional hybrid radio experience

Laurence Harrison, Head of Automotive Partnerships at Radioplayer, making the announcement at Radiodays in Munich

 

Munich, 19th March 2024 - Radioplayer, the global leader in connected radio innovation, and NIO, the smart electric vehicle manufacturer, announces a ground-breaking partnership to revolutionize the in-car listening experience.

This agreement signifies another collaborative effort between an innovative car manufacturer and Radioplayer, aimed at enhancing the radio experience for listeners through hybrid radio technology that integrates broadcast and internet radio, relieving listeners from the need to navigate between different technologies, ensuring a seamless transition between broadcast and online radio content.

"We are thrilled to welcome NIO as our latest hybrid radio partner," said Yann Legarson, CEO of Radioplayer. "This collaboration underscores our shared vision of elevating the in-car radio experience and ensuring radio remains a powerful and prominent force in the connected car. The partnership exemplifies Radioplayer's commitment to collective industry strength and continuous radio innovation."

 

Empowering radio with engaging content and personalization

Radioplayer’s integration enables broadcasters to optimize content and stay at the forefront of the evolving media landscape in connected cars. Ultimately, the partnership between Radioplayer and NIO aims to deliver an enhanced radio product to consumers. This includes a richer listening experience with more engaging content, personalized recommendations, and seamless integration with other in-car technologies. By working together, Radioplayer and NIO are helping to shape the future of radio in-car and ensuring it remains a vibrant and relevant medium for years to come. 

NIO's new cars in European markets will integrate Radioplayer's radio data and technology, featuring official broadcast metadata and artist images, to create a richer and more engaging radio experience that is constantly updated. Features include:

·   High resolution station logos

·   Enhanced official metadata providing detailed program and artist information

·   Beautiful artist artwork displayed on the media card, mini-player, and full player page on the center display, the instrument cluster and rear control panel where fitted.

 

"NIO is dedicated to providing our users with personalized and seamless experiences, and our partnership with Radioplayer ensures we can achieve this through radio’s enduring appeal," said Sebastian Salera, Senior Product Experience Manager at NIO. "By integrating Radioplayer's technology into our smart EVs, we can offer a more intuitive and visually appealing interface together with a broad spectrum of official radio content. We recognize radio’s importance to our users as part of an immersive entertainment experience. We are excited to continue collaborating with Radioplayer and deliver further in-car audio innovations.”

Collaboration drives innovation

Laurence Harrison, Head of Automotive Partnerships at Radioplayer, emphasized the importance of collaboration in driving innovation within the automotive industry. "The partnership with NIO further solidifies Radioplayer's position as a leading provider of hybrid radio solutions in the automotive landscape," said Harrison. "We offer car manufacturers a unique platform, granting them access to cutting-edge technology, comprehensive official radio content, and industry-leading expertise. We are proud to support NIO in creating an exceptional listening experience for its users and are already working together on developing new radio features."

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About Radioplayer:
Radioplayer, owned by broadcasters in 22 countries, unites almost 10,000 radio stations globally. Partnering with automotive and tech giants, we're revolutionizing radio for connected audiences. Our mission: empower radio's future through innovation and strategic alliances. With advanced analytics, we help broadcasters optimize content and business. Through global collaboration and advocacy, we safeguard radio's cultural significance and accessibility. In essence, Radioplayer is driving radio's evolution, ensuring its lasting impact in today's digital landscape
 

About NIO Inc.: NIO Inc. is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a joyful lifestyle. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in assisted and intelligent driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as the industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as proprietary NIO Assisted and Intelligent Driving and its subscription services. NIO’s product portfolio consists of the ES8, a six-seater smart electric flagship SUV, the ES7 (or the EL7), a mid-large five-seater smart electric SUV, the ES6 (or the EL6), a five-seater all-round smart electric SUV, the EC7, a five-seater smart electric flagship coupe SUV, the EC6, a five-seater smart electric coupe SUV, the ET9, a smart electric executive flagship, the ET7, a smart electric flagship sedan, the ET5, a mid-size smart electric sedan, and the ET5T, a smart electric tourer.