Radioplayer Announces Google Assistant Integration. Set to revolutionise and empower radio.

[Munich, 18th March 2024] - Radioplayer, a leader in connected radio innovation, is excited to unveil a partnership aimed at enhancing audience experience and empowering the radio industry. This integration marks a significant milestone, securing distribution with Google Assistant, a key player closely tied to the connected user experience. Google's commitment to enhancing the listener experience underscores the significance of collaborating with a unified industry through Radioplayer.

 

Empowering Radio Broadcasters with Greater Control
This partnership marks a leap forward for broadcasters of every scale, granting them increased command over distribution channels and pioneering business models via voice-enabled services. The announcement was made at Radiodays Europe, where Yann Legarson, CEO of Radioplayer, emphasised the collective strength and innovative spirit of the radio industry: "This partnership with Google represents a powerful testament to the unified voice of radio. Through Radioplayer, we are demonstrably driving positive change and delivering exceptional radio experiences to audiences everywhere, while empowering broadcasters with groundbreaking data insights, enabling them to fine-tune content strategies, drive innovation, and seize new opportunities like never before."
 

This partnership heralds a new era for radio, promising to redefine the user experience and make radio more accessible, engaging, and seamlessly integrated than ever before. Greg Marcheteau, Strategic Partnerships Development Manager at Google, echoed this sentiment, stating, "We are thrilled to join forces with Radioplayer to bring a whole new level of innovation to the radio landscape. With Radioplayer’s Google Assistant Integration, users can effortlessly tune in to their favorite stations and enjoy a personalised listening experience."
 

Picture: OJ Torvmark, Radioplayer  -  Greg Marcheteau, Google  -  Yann Legarson, Radioplayer

Radioplayer is committed to improving listeners’ radio experience through devices utilising Google Assistant, such as smart speakers, mobile phones, and smart TVs. This collaboration represents a monumental shift for broadcasters of all sizes, providing them with greater control over distribution and new business models through voice-enabled services.   

For users, this collaboration signifies improved quality, more updated content, and, over time, a richer offering. By directly collaborating with Google Assistant through Radioplayer, broadcasters can deliver engaging experiences to their audience, fostering listener engagement and loyalty.

About Radioplayer:
Radioplayer, owned by broadcasters in 22 countries, unites almost 10,000 radio stations globally. Partnering with automotive and tech giants, we're revolutionizing radio for connected audiences. Our mission: empower radio's future through innovation and strategic alliances. With advanced analytics, we help broadcasters optimize content and business. Through global collaboration and advocacy, we safeguard radio's cultural significance and accessibility. In essence, Radioplayer is driving radio's evolution, ensuring its lasting impact in today's digital landscape

About Google:
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.